FREE Persuasion Insights for Entrepreneurs and Sales Managers

How to Hear YES more often in your business!

LIVE event: Monday, 3rd February 2025, 12:00 to 12:45 PM Melbourne Time

Here is what we'll cover:

The Science of Decision-Making: Uncover key insights into how people really make decisions and how this explains some of the challenges you’ve been facing.
Ethical Persuasion in Action: Learn how mastering ethical persuasion not only drives results but also builds trust and strengthens relationships.
Real-World Applications: Explore 3 powerful case studies demonstrating how this science can be applied to real business scenarios with ease.

What Professionals say about Patrick

"In just 90 minutes, Patrick provided invaluable insights on how we can enhance some our communication and presentation strategies for Big Brothers Big Sisters. I particularly appreciated how his suggestions were backed by actual studies, lending credibility to his advice."

Tania Hutchison - Operations Manager

Charity: Big Brothers Big Sisters Australia

"insightful, practical and engaging.

I liked that I was learning with others and we could share and discuss our experiences throughout the course.

The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.".

Kirsty Mitchell, Australia

Business Coach - TAN

"Whether you have come across Cialdini’s work before, if you are a business leader, sales professional, or both like me, this should be the next piece of professional development you undertake."

Ken Thomas, President BNI Platinum One

Founder TenClub - Outsourced Salespeople

"Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion.".

Maureen Barten - Brand Voice Specialist
Maureen Barten Consulting

"This was a truly eye-opening learning experience, soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process."

Michal Gnilka, Poland

Celebrity Chef and Influencer

"As a conference interpreter, I have heard my share of speakers throughout the years.

Patrick delivered a captivating webinar on Ethical Influence that blew my mind.

Even as I was interpreting for him I got so much valuable information from this 1.5 hour interaction."

Noelia Cristina Ortiz-Santiago

Translator and Conference Interpreter

What others say about the Cialdini approach to Influence

"The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice."

R. Craig Wilson, Sr. Vice President, Sales Manager, Northern Trust

"Robert Cialdini, through his intensive research, has clearly shown that it is possible to increase the efficiency and effectiveness of persuasion to bring about amazingly positive results."

Pratap Nambiar, Regional Executive Partner,
KPMG Global Markets Asia Pacific

"Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately".

Cathy Kernen, Global Director of Product PR, AstraZeneca, Alderley Park, UK

COMPULEC

"I am sure that the conclusions you draw will have a major influence on management and sales practices."

Stefaan Gillis, Marketing Manager
Compulec, Belgium

"I have observed a number of our key managers use one or more of the Six Principles in group meetings. This is the true test of effectiveness."

Karen Holley Horrell, Senior Vice President
Great American Insurance Group

"Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me."

Tom Peters, The Tom Peters Group

LET US SHOW YOU
HOW TO BYPASS THE BARRIERS TO HEARING YES

Partnered with and recommended by Dr Robert Cialdini and the Cialdini Institute, Patrick van der Burght brings the Science of Ethical Persuasion to professionals in Australia, New Zealand and beyond.